Introduction
Whether it’s a jockstrap that lifts your assets, a pair of briefs that contours your bulge, or something a little more daring, the world of gay underwear is hotter than ever. These aren’t your run-of-the-mill basics. They’re bold, seductive, and designed with one thing in mind: making you look and feel irresistible.
In 2025, the sexiest gay underwear brands are pushing boundaries like never before. From daring cuts to vibrant designs and fabrics that cling in all the right ways, these brands are redefining what it means to get dressed—and undressed.
The Hottest Gay Underwear Brands of 2025
From timeless classics to daring innovators, the following brands represent the best in gay men’s underwear for 2025. Each one brings something unique to the table, ensuring there’s a perfect fit for every mood, occasion, and personality. Let’s dive into the sexiest gay underwear brands that deserve a spot in your drawer.
SUKREW
Founded in 2013 by British designer Kingsley Hamilton, SUKREW (Sexual Unity Krew) has become a go-to brand for men who want underwear that enhances as much as it supports. Known for their signature ergonomic pouch, SUKREW designs are crafted to lift, contour, and celebrate the male form without restriction.
The brand’s collections include jockstraps, briefs, thongs, and swimwear, all made from high-quality polyamide fabrics that feel soft, breathable, and luxurious. SUKREW is also known for its exclusivity—each collection is limited, meaning once it’s gone, it’s gone for good.
Whether you’re after a daring jockstrap or a sleek pair of briefs, SUKREW’s designs promise to leave you feeling confident, sexy, and ready to turn heads.
TASTE
Hailing from Manchester, UK, TASTE has become a standout in the gay underwear scene, combining bold design with premium craftsmanship. Since launching their Signature Collection in 2022, TASTE has expanded their offerings to include the playful Candy Collection and the electrifying Neon Collection, giving fans even more ways to express their style.
The Signature Collection, featuring briefs, jockstraps, and harnesses, was designed to mix and match, allowing you to create effortlessly sexy looks. Meanwhile, the Candy Collection brings a fun and colorful twist to their designs, while the Neon Collection amps up the energy with vibrant, glowing hues perfect for making a statement.
Every piece is crafted in Europe using high-quality fabrics that feel soft against the skin and feature a thick 5cm waistband for added support and style. Whether you’re dressing for everyday luxury or a bold night out, TASTE blends elegance and seduction in every collection.
Andrew Christian
Andrew Christian is a name that needs no introduction. As one of the most iconic gay underwear brands in the world, they’ve been redefining men’s underwear for decades with bold designs, innovative fabrics, and an unapologetically sexy aesthetic.
Known for pushing boundaries, Andrew Christian uses materials like mesh, fishnet, and even metallic accents to create underwear that’s impossible to ignore. Their collections cater to every style, from the playful and daring to the sleek and sophisticated. Beyond their bold looks, Andrew Christian designs also feature cutting-edge technologies that lift and enhance, helping you look your absolute best.
The brand doesn’t stop at underwear. They’ve expanded their range to include clothing, accessories, and a wide variety of designs that keep their fans coming back for more. If you’re looking for underwear that turns heads and makes a statement, Andrew Christian is a must-have in your collection.
CODE 22
CODE 22 combines sleek, modern aesthetics with a focus on comfort and functionality, making it a favorite for men who value both style and practicality. Founded in Barcelona, this brand prides itself on creating designs that enhance the male physique while offering unmatched comfort.
Known for their clean lines and contemporary style, CODE 22’s collections include briefs, jockstraps, and boxer briefs made from premium fabrics that feel soft and breathable. Their signature waistband adds a touch of boldness without being over the top, making them perfect for men who prefer understated sex appeal.
What sets CODE 22 apart is their attention to fit and detail. Their designs are engineered to provide the perfect balance of support and freedom, ensuring you feel confident no matter the occasion. For men who want underwear that’s both effortlessly stylish and incredibly wearable, CODE 22 is a brand worth exploring.
Garçon
Garçon, originally launched as Garçon Model in 2012, has grown into one of the most recognized names in the gay underwear market. Based in Canada, this brand combines premium-quality fabrics with bold, vibrant designs that radiate sex appeal and confidence.
Garçon is all about embracing color and individuality. Their collections feature everything from sleek basics to eye-popping hues that demand attention. With their signature contoured pouches and ultra-soft fabrics, Garçon underwear is designed to provide both comfort and support, making you look and feel amazing.
Over the years, Garçon has developed a loyal following for their playful approach to men’s underwear. Whether you’re drawn to their bright neon designs or classic cuts, their pieces are perfect for men who love a mix of fun and sophistication. If you believe in living boldly, Garçon is your ideal fit.
TEAMM8
Launched in 2008 by Australian designer Michal Nicolas, TEAMM8 has built its reputation on combining sporty aesthetics with refined design. Inspired by the camaraderie of mateship and the energy of athleticism, the brand represents confidence, inclusivity, and bold self-expression.
TEAMM8 started with just a small collection of underwear but quickly expanded into swimwear, activewear, and lifestyle apparel, appealing to men who want style and function in equal measure. Known for their clean lines, premium fabrics, and vibrant colors, TEAMM8’s designs transition effortlessly from the gym to the poolside to wherever your day—or night—takes you.
For men who live active, adventurous lives and demand underwear that can keep up while looking undeniably sexy, TEAMM8 remains a standout choice.
PUMP!
Founded in Montreal in 2010 by Jason Duval, PUMP! has become a global leader in gay men’s underwear, celebrated for its unique blend of athletic inspiration and bold design. The brand is known for crafting pieces that provide both exceptional comfort and undeniable style, making it a favorite among men who value function and flair.
PUMP!’s collections include jockstraps, briefs, boxer briefs, and swimwear, all designed with breathable mesh fabrics and vibrant color combinations. Each piece is engineered to offer the perfect balance of support and sex appeal, ensuring you feel confident no matter the occasion.
The brand’s commitment to quality and detail is unmatched. Every piece is crafted with precision, reflecting the care and expertise that has defined PUMP!’s reputation. For men who demand underwear that performs as well as it looks, PUMP! delivers bold designs that stand out in any setting.
TOF Paris
Known formally as Trends of Friends, TOF Paris has earned its reputation as a bold and fashion-forward brand. Founded in 2015, TOF Paris captures the essence of Parisian nightlife and blends it with daring, provocative designs. This French label celebrates individuality, creating pieces that are equal parts edgy and elegant.
TOF Paris is best known for its adventurous use of materials, such as metallic fabrics, sheer meshes, and leather-inspired textures. Their collections include everything from jockstraps and briefs to harness-style underwear, appealing to men who aren’t afraid to turn heads. TOF Paris has also gained recognition for bridging the gap between fetish-inspired fashion and everyday wear, making their designs versatile yet unapologetically bold.
If you’re looking for underwear that combines Parisian sophistication with a fearless, modern edge, Trends of Friends is the ultimate choice. Their pieces make a statement, whether you’re hitting the club or staying in for an intimate evening.
Barcode Berlin
For men who love to push boundaries, Barcode Berlin is the ultimate go-to brand. Established in 2011, this German label specializes in fetish-inspired underwear and gear that’s designed to stand out. Barcode Berlin is celebrated for blending bold designs with practical functionality, making their pieces perfect for both adventurous nights out and everyday confidence.
Their collections feature everything from daring jockstraps and briefs to singlets and harnesses, each crafted with high-quality materials that ensure comfort and durability. Known for incorporating bright colors, edgy patterns, and unique textures, Barcode Berlin caters to men who want their underwear to make a statement.
Whether you’re hitting the gym, the club, or the bedroom, Barcode Berlin’s provocative styles offer something for every bold personality. It’s more than just underwear—it’s an attitude.
ES Collection
ES Collection is a Spanish brand that has redefined men’s underwear with its luxurious designs and innovative features. Founded in Barcelona in 2006, ES Collection is known for blending Mediterranean flair with exceptional craftsmanship, creating pieces that exude confidence and sophistication.
The brand offers a wide range of styles, including briefs, jockstraps, and swimwear, all designed to enhance the male physique. ES Collection is particularly renowned for its high-quality fabrics, contoured pouches, and bold, fashion-forward designs that strike the perfect balance between comfort and style.
A key feature of ES Collection is its commitment to quality and exclusivity. All their products are designed and manufactured in-house in Barcelona, ensuring meticulous attention to detail and a perfect fit. For men who want underwear that’s as sleek as it is sexy, ES Collection is a must-have.
Addicted
Addicted, a sibling brand to ES Collection, has carved out its own identity as a daring and playful name in men’s underwear. Founded in 2009 and also based in Barcelona, Addicted combines bold designs with vibrant colors and patterns, creating pieces that are unapologetically fun and sexy.
Specializing in briefs, jockstraps, and swimwear, Addicted’s collections are all about celebrating the male form with contoured fits and striking aesthetics. Their use of high-quality materials ensures every piece feels as good as it looks, whether you’re hitting the beach, the bedroom, or a night out.
Addicted is perfect for men who love to stand out, offering designs that mix cheeky, adventurous flair with impeccable craftsmanship. For those who want their underwear to be a statement piece, Addicted delivers.
Conclusion
Our list of the hottest gay underwear brands for 2025 highlights how underwear has become as much a statement of confidence as your favorite Grindr profile pic. Just like crafting that perfect first impression, the right pair of underwear can make you feel sexy, bold, and ready for anything.
Whether it’s SUKREW’s enhancing designs, PUMP!’s athletic-inspired styles, or Andrew Christian’s daring creations, these brands celebrate individuality and the art of self-expression. They offer a blend of comfort and sex appeal that’s perfect for any occasion—whether you’re dressing for a casual day or prepping for a steamy night in.
Gay underwear is more than just what you wear underneath; it’s about how it makes you feel. So dive into these brands, find the perfect fit, and let your confidence shine from the inside out.
